With over 35 years in the fitness industry, Cune Peña has helped thousands of individuals transform their bodies, strengthen their mindset, and build lasting confidence. His longevity in the field speaks to both his expertise and his unwavering commitment to real results.
Known for his disciplined, no-nonsense coaching style, Cune believes progress comes from mastering the fundamentals, proper movement, consistent effort, and training with purpose. He brings technical precision to every session, ensuring clients train safely and effectively.

What truly sets Cune apart is his ability to balance pushing people beyond their perceived limits while meeting them exactly where they are. He understands that every client walks in with a different story, different capacity, and different goals. He challenges without overwhelming, corrects without discouraging, and builds strength in a way that feels both demanding and sustainable.

As co-founder and co-CEO of Rise RX Fitness, Cune has helped cultivate a culture rooted in accountability, resilience, and long-term growth. His mission remains simple: help people become stronger, physically, mentally and spiritually, so they can show up more powerfully in every area of life.